OKR Guidelines

Building awesome OKRs will not drive business success without the right culture within your organization.

"You cannot get in shape by going to the gym for 9 hours. You get in shape by going to the gym for 20 minutes every day. Consistency beats intensity." Simon Sinek

80% of the benefits that OKRs (Objectives and Key Results) generate come from the conversations that they trigger.

"surrogation" - confusing what's being measured (the 'O') with the metric being used ( the KRs).